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Privacy policy

This Privacy Policy describes how helperfairiesandfriends.com (the “Site” or “we”) collects, uses, and discloses your Personal Information when you visit or make a purchase from the Site.

Contact

After reviewing this policy, if you have additional questions, want more information about our privacy practices, or would like to make a complaint, please contact us by e-mail at info@helperfairiesandfriends.com

Collecting Personal Information

When you visit our website ("the Site"), we gather specific details about your device, your interaction with the Site, and the information necessary for processing your purchases. Should you reach out to us for customer support, we may also acquire additional information. In this Privacy Policy, we refer to any data concerning an identifiable individual, including the details below, as "Personal Information." Please consult the list below for a comprehensive understanding of the Personal Information we collect and its underlying purposes.

  • Device Information
    • Purpose of Collection: We collect device information to ensure the accurate loading of the Site for your convenience and to perform analytics on Site usage for the purpose of optimising our platform.
    • Source of Collection: This information is automatically gathered when you access our Site. We employ cookies, log files, web beacons, tags, or pixels.
    • Disclosure for a Business Purpose: We share this data with our processor, Shopify.
    • Personal Information Collected: The version of your web browser, your IP address, time zone, cookie information, the websites or products you view, search terms, and your interactions with the Site.
  • Order Information
    • Purpose of Collection: We gather order information to fulfill our contract with you by providing products or services, processing your payment details, arranging shipping, delivering invoices and/or order confirmations, engaging in communication with you, screening orders for potential risks or fraud, and, in line with your preferences, sending you information or advertising related to our products or services.
    • Source of Collection: This information is collected directly from you during the ordering process.
    • Disclosure for a Business Purpose: We share this data with our processor, Shopify.
    • Personal Information Collected: Your name, billing address, shipping address, payment information (including credit card details), email address, and phone number.
  • Customer Support Information
    • Purpose of Collection: We collect customer support information to provide you with assistance.
    • Source of Collection: This data is collected from you when you reach out to our customer support.
    • Disclosure for a Business Purpose: No specific disclosure for business purposes.
    • Personal Information Collected: Data necessary to address your customer support inquiries.

Minors

We do not intentionally collect Personal Information from children. If you are the parent or guardian and believe your child has provided us with Personal Information, please contact us at the address above to request deletion.

Sharing Personal Information

We may disclose your Personal Information to service providers who assist us in delivering our services and meeting our contractual obligations to you, as outlined earlier. For instance:

  • We rely on Shopify to operate our online store. You can find additional details about how Shopify handles your Personal Information by visiting this link: Shopify Privacy Policy.
  • In compliance with relevant laws and regulations, we might share your Personal Information when responding to a subpoena, search warrant, or other lawful requests for information we receive, or to safeguard our rights.

Behavioural Advertising

As previously explained, we use your personal information to provide you with customised advertisements or marketing communications that we believe match your interests. Here are specific instances:

  • We use Google Analytics to understand how our customers interact with the Site. For more details on how Google handles your Personal Information, please refer to this link: Google Privacy Policy. You can also choose to opt-out of Google Analytics by visiting this link: Google Analytics Opt-out.
  • We collaborate with our advertising partners and share information about your Site usage, purchases, and interactions with our ads on other websites. Some of this data is shared directly with our advertising partners, while in certain cases, we rely on cookies or similar technologies (subject to your consent, depending on your location) to facilitate this process.
  • We use Shopify Audiences to display ads on other websites in collaboration with our advertising partners. This is aimed at individuals who have made purchases with other Shopify merchants and may also have an interest in our offerings. Through Shopify Audiences, we also share insights related to your Site usage, purchases, and the email address linked to your transactions, which other Shopify merchants may use to present offers you may find appealing.

For a comprehensive understanding of how targeted advertising works, please visit the Network Advertising Initiative’s (“NAI”) educational page: NAI - Understanding Online Advertising.

To exercise your choice in opting out of targeted advertising, you can use the following common links:

Additionally, you have the option to opt out of certain services by visiting the Digital Advertising Alliance’s opt-out portal: Digital Advertising Alliance Opt-Out Portal.


Using Personal Information

We use your personal Information to provide our services to you, which includes: offering products for sale, processing payments, shipping and fulfillment of your order, and keeping you up to date on new products, services, and offers.

Lawful basis

Pursuant to the General Data Protection Regulation (“GDPR”), if you are a resident of the European Economic Area (“EEA”), we process your personal information under the following lawful bases:

  • Your consent;
  • The performance of the contract between you and the Site;
  • Compliance with our legal obligations;
  • To protect your vital interests;
  • To perform a task carried out in the public interest;
  • For our legitimate interests, which do not override your fundamental rights and freedoms.

Retention

When you place an order through the Site, we will retain your Personal Information for our records unless and until you ask us to erase this information. For more information on your right of erasure, please see the ‘Your rights’ section below.

Automatic decision-making

If you are a resident of the EEA, you have the right to object to processing based solely on automated decision-making (which includes profiling), when that decision-making has a legal effect on you or otherwise significantly affects you.

We DO NOT engage in fully automated decision-making that has a legal or otherwise significant effect using customer data.

Our processor Shopify uses limited automated decision-making to prevent fraud that does not have a legal or otherwise significant effect on you.

Services that include elements of automated decision-making include:

  • Temporary blacklist of IP addresses associated with repeated failed transactions. This blacklist persists for a small number of hours.
  • Temporary blacklist of credit cards associated with blacklisted IP addresses. This blacklist persists for a small number of days.

Selling Personal Information

WE DO NOT SELL YOUR PERSONAL INFORMATION

     

    Your rights


    GDPR

    If you are a resident of the EEA, you have the right to access the Personal Information we hold about you, to port it to a new service, and to request that your Personal Information be corrected, updated, or erased. To exercise these rights, please contact us using the contact information provided above.

    Your Personal Information will initially undergo processing in Ireland and will subsequently be transferred outside of Europe for storage and further processing, including to Canada and the United States. For more information on how data transfers comply with the GDPR, please refer to Shopify’s GDPR Whitepaper: Shopify GDPR Whitepaper.

    CCPA

    If you are a resident of California, you have the right to access the Personal Information we hold about you (also known as the ‘Right to Know’), to port it to a new service, and to request that your Personal Information be corrected, updated, or erased. To exercise these rights, please contact us using the contact information provided above.

    If you wish to appoint an authorised agent to submit these requests on your behalf, please contact us at the address above.

    Cookies

    A cookie is a small amount of information that is downloaded to your computer or device when you visit our Site. We use several different cookies, including functional, performance, advertising, and social media or content cookies. Cookies enhance your browsing experience by allowing the website to remember your actions and preferences (such as login and region selection). This means you do not have to re-enter this information each time you return to the site or navigate from one page to another. Cookies also provide insights into how people use the website, for example, whether it is their first visit or if they are frequent visitors.

    We employ the following cookies to enhance your experience on our Site and provide our services.

    View Shopify’s current cookie list on the merchant storefront: Shopify Cookies.


    Cookies Necessary for the Functioning of the Store

    Name Function Duration
    _ab Used in connection with access to admin. 2y
    _secure_session_id Used in connection with navigation through a storefront. 24h
    _shopify_country Used in connection with checkout. session
    _shopify_m Used for managing customer privacy settings. 1y
    _shopify_tm Used for managing customer privacy settings. 30min
    _shopify_tw Used for managing customer privacy settings. 2w
    _storefront_u Used to facilitate updating customer account information. 1min
    _tracking_consent Tracking preferences. 1y
    c Used in connection with checkout. 1y
    cart Used in connection with shopping cart. 2w
    cart_currency Used in connection with shopping cart. 2w
    cart_sig Used in connection with checkout. 2w
    cart_ts Used in connection with checkout. 2w
    cart_ver Used in connection with shopping cart. 2w
    checkout Used in connection with checkout. 4w
    checkout_token Used in connection with checkout. 1y
    dynamic_checkout_shown_on_cart Used in connection with checkout. 30min
    hide_shopify_pay_for_checkout Used in connection with checkout. session
    keep_alive Used in connection with buyer localization. 2w
    master_device_id Used in connection with merchant login. 2y
    previous_step Used in connection with checkout. 1y
    remember_me Used in connection with checkout. 1y
    secure_customer_sig Used in connection with customer login. 20y
    shopify_pay Used in connection with checkout. 1y
    shopify_pay_redirect Used in connection with checkout. 30 minutes, 3w or 1y depending on value
    storefront_digest Used in connection with customer login. 2y
    tracked_start_checkout Used in connection with checkout. 1y
    checkout_one_experiment Used in connection with checkout. session

    Reporting and Analytics

    Name Function Duration
    _landing_page Track landing pages. 2w
    _orig_referrer Track landing pages. 2w
    _s Shopify analytics. 30min
    _shopify_d Shopify analytics. session
    _shopify_s Shopify analytics. 30min
    _shopify_sa_p Shopify analytics relating to marketing & referrals. 30min
    _shopify_sa_t Shopify analytics relating to marketing & referrals. 30min
    _shopify_y Shopify analytics. 1y
    _y Shopify analytics. 1y
    _shopify_evids Shopify analytics. session
    _shopify_ga Shopify and Google Analytics. session


    The duration for which a cookie remains on your computer or mobile device depends on whether it is a "persistent" or "session" cookie. Session cookies persist until you cease browsing, while persistent cookies endure until they expire or are removed. Most of the cookies we employ are persistent and have a lifespan ranging from 30 minutes to two years from the moment they are downloaded to your device.

    You can oversee and govern cookies in various manners. It is essential to bear in mind that removing or obstructing cookies may have adverse effects on your user experience, and specific parts of our website might no longer be entirely accessible.

    The majority of browsers automatically accept cookies, yet you have the option to accept or reject them via your browser controls, typically located in your browser's "Tools" or "Preferences" menu. For comprehensive guidance on adjusting your browser settings or managing, blocking, or filtering cookies, consult your browser's help resources or visit websites such as www.allaboutcookies.org.

    Moreover, it is worth noting that blocking cookies may not entirely prevent the sharing of information with third parties like our advertising associates. To exercise your rights or opt out of particular information uses by these entities, adhere to the directions in the "Behavioural Advertising" section above.


    Do Not Track

    Please take note that because there is no uniform industry consensus on how to react to "Do Not Track" signals, we do not modify our data collection and usage practices upon detecting such a signal from your browser.

    Changes

    We may update this Privacy Policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal, or regulatory reasons.

    Complaints

    As mentioned earlier, if you wish to file a complaint, please contact us by e-mail at info@helperfairiesandfriends.com.

    If our response to your complaint does not meet your satisfaction, you retain the right to escalate your concern to the relevant data protection authority. You can contact your local data protection authority via the links below:

    Australia: https://www.oaic.gov.au/

    Global Privacy Law and DPA Directory

    Last updated: 2nd September 2023


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